| About Shelley
Shelley Fischer co-founded FischerMireault, Inc. in 2006. Through this marketing and communications company she develops and manages events, as well as creates communication and marketing plans for businesses from arts and entertainment organizations and small businesses to nonprofits, foundations and tourism groups. She also develops publications such as newsletters, annual reports, and trade magazines.
Prior to founding FischerMireault, she
worked in the television industry for over seven
years, as Community Relations/Communications Director at WCCO-TV and Marketing Director at KSFY-TV.
She has also held leadership roles at nonprofit
organizations, serving as Executive Director of Edina’s
Chamber of Commerce and in marketing
management positions at the Minneapolis Institute
of Arts and Children’s Home Society & Family
Services.
Shelley’s brand management, communications and
marketing experience includes being involved with such
successful campaigns as: WCCO-TV’s Hometown Team
and Connect 4 Kids, KSFY’s Putting Dakota First,
Advertising Federation of Minnesota’s new brand
identity and Wayzata Public School District’s
WOW brand
campaign.
Her community relations background includes partnering
with the American Refugee Committee to raise over
$1 million for the Kosovo crisis, with Children’s
Home Society to raise hundreds of thousands of dollars
for
their programs, with Minnesota FoodShare to stock
food shelves across the state. She has also partnered
with the Red Cross, Salvation Army, Children’s
Cancer Research Fund, Minnesota Park and Recreation
and
the Minnesota Amateur Sports Commission to generate
awareness and inspire participation and giving.
Specialties include: event management, marketing and communication strategies, and cause marketing programs as well as media buying and website development.
Advisory Boards
Advertising Federation of
Minnesota—Board Member, Communication
Liaison (2004 to 2008)
Twin Cities Fine Arts Organization— (2006
to 2008)
Twin Cities Media Network—Board
Member and Treasurer (2004 to 2006)
Wayzata Public School
District—Marketing and
Communication Advisory Board (2005)
Children’s Home Society & Family Services —PR/Marketing
Committee Member (2000-2006)
Edina Business/Education
Partnership—Board
Member (2001-2002)
Greater Mpls Chamber of Commerce—Communications
and Marketing Advisory Board (2001)
Mentoring Partnership of
Minnesota —Communications
Committee Member (2001)
Connect 4 Kids —WCCO-TV News Board Member (1998-2001)
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