Shelley worked in the television industry for over seven years, as Marketing Director at KSFY-TV and Community Relations/Communications Director at WCCO-TV. She has also held leadership roles at nonprofit organizations, serving as Executive Director of Edina’s Chamber of Commerce and in marketing management positions at the Minneapolis Institute of Arts and Children’s Home Society & Family Services.

Shelley’s brand management, communications and marketing experience includes being involved with such successful campaigns as: WCCO-TV’s Hometown Team and Connect 4 Kids, KSFY’s Putting Dakota First, Advertising Federation of Minnesota’s new brand identity and Wayzata Public School District’s WOW brand campaign.

Her community relations background includes partnering with the American Refugee Committee to raise over $1 million for the Kosovo crisis, with Children’s Home Society to raise hundreds of thousands of dollars for their programs, with Minnesota FoodShare to stock food shelves across the state. She has also partnered with the Red Cross, Salvation Army, Children’s Cancer Research Fund, Minnesota Park and Recreation and the Minnesota Amateur Sports Commission to generate awareness and inspire participation and giving.

Advisory Boards

Advertising Federation of Minnesota—Board Member, Communication Liaison (2004 to present)
Twin Cities Fine Arts Organization— (2006 to present)
Twin Cities Media Network—Board Member and Treasurer (2004 to 2006)
Wayzata Public School District—Marketing and Communication Advisory Board (2005)
Children’s Home Society & Family Services —PR/Marketing Committee Member (2000-2006)
Edina Business/Education Partnership—Board Member (2001-2002)
Greater Mpls Chamber of Commerce—Communications and Marketing Advisory Board (2001)
Mentoring Partnership of Minnesota —Communications Committee Member (2001)
Connect 4 Kids —WCCO-TV News Board Member (1998-2001)